The DesignLanguage Code BIG ideas for small business

10Aug/100

iBlog… Therefore iPad!

So, Allain won himself an iPad and we convinced him to install software so he could update the blog more often.

Now (as is the case at the moment) he can write in the middle of the night, in the car/bus/train etc and update from anywhere on the planet (as long as he has either wifi or 3G coverage).

It's good to keep everyone in the loop!

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27Jul/100

Post Datum

Post Datum Logo

Post Datum

Post: Prefix meaning "after," as in Postwar, Postdate etc...

Datum: any proposition assumed or given, from whichconclusions may be drawn.

Post Datum is the University of Queensland's Visual Arts Club - Bringing up and coming artists together to show, build, learn and exhibit themselves.

DesignLanguage, each year Picks a community group to help build its exposure to the wider community, this year we chose Post Datum.

The new logo brings fresh ideas to the club with each 'bubble' representing the four facets Post Datum fosters and the colours chosen as they are the basic ones used in the printing industry and when combined (look at the bubbles as they pour down into the name "Post Datum") they make up the colour black.

Post Datum Logo

Letterhead

Business/Introduction Card

We love to support our community and this is just one of the ways we do it!.

DesignLanguage offers it's customers ongoing support when it comes to marketing, email advice is usually free. Why not let DesignLanguage help your small business with some BIG ideas?

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13Jul/100

One link in a chain reaction (great marketing)

Take a look at this super sweet catalog from the Dutch Hema store :) Apparently they’ve launched their online department, and I must say the site is really a very cool experience. At first glance it looks like a regular e-shop, but if you wait a few seconds… you’ll be amazed. I love the way they did this!

http://producten.hema.nl/

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12Jul/100

The Brads… I know how they feel.

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12Jul/100

Black will never be the new black

DesignLanguage has been designing and building websites for more than 11years now. Trends have come and gone, ideas have fallen by the wayside... Fancy fonts, Background music, pages plastered with animated gifs have gone to their rightful graves, yet one thing... one annoying, yet often overlooked design principle remains...

THE BLACK BACKGROUND!

How many businesses send you letters in black (or very dark) paper? If you can count more of them than say.. the number of cooked breakfasts you've had today, then you're doing well.

The current trend is leaning towards 'reactive colours' background colours that bring the text out

It has been tested and tested and at the end of the day, less is more, colours confuse the objective, so keep them simple and bold in your message, plain background provides room for the eye to absorb your message, knowing your target audience you should have a feel for what they would expect, when they land on your page it should produce a feeling of '' I know you and what you want '', the prospect must feel this no matter what and this can be done with simple bold print on a plain background.

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13Apr/100

Marketing on the Glide.

Brisbane Transport and Translink announced recently their highest frequency bus service, CityGlider. Posters are everywhere, Brisbane Transport (BT) staff were on hand at many locations handing out brochures and Translink has even waived the fare on the CityGlider service until the end of the month.

Distinctive livery on these buses and bus stops make it easy for passengers to find and use the service.

A maxmum wait time of 15minutes and 24hr service on Friday & Saturday is great too!

So what the heck does this have to do with marketing and me? Easy!

Look at the picture on the right.. one MASSIVE moving advertisement.

Staff were onhand to help customers.

... and as you can see in the picture below, bus stop signs (or in our case - price tags/information signs) are different to regular signage.

You ca do the same for your business, if you have a new product, or your revamping an old one... think about the marketing side, the old adage which says 'You have to spend money, to make money' falls neatly into place when you think about marketing.

DesignLanguage offers it's customers ongoing support when it comes to marketing, email advice is usually free. Why not let DesignLanguage help your small business with some BIG ideas?

www.DesignLanguage.net.au

BIG ideas for small business

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