Marketing on the Glide.
Brisbane Transport and Translink announced recently their highest frequency bus service, CityGlider. Posters are everywhere, Brisbane Transport (BT) %20[Volgren]/1031.jpg "CityGlider")
staff were on hand at many locations handing out brochures and Translink has even waived the fare on the CityGlider service until the end of the month.
Distinctive livery on these buses and bus stops make it easy for passengers to find and use the service.
A maxmum wait time of 15minutes and 24hr service on Friday & Saturday is great too!
So what the heck does this have to do with marketing and me? Easy!
Look at the picture on the right.. one MASSIVE moving advertisement.
Staff were onhand to help customers.
... and as you can see in the picture below, bus stop signs (or in our case - price tags/information signs) are different to regular signage.
You ca do the same for your business, if you have a new product, or your revamping an old one... think about the marketing side, the old adage which says 'You have to spend money, to make money' falls neatly into place when you think about marketing.
DesignLanguage offers it's customers ongoing support when it comes to marketing, email advice is usually free. Why not let DesignLanguage help your small business with some BIG ideas?
www.DesignLanguage.net.au
BIG ideas for small business
