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The DesignLanguage Code BIG ideas for small business

27Jul/100

Post Datum

Post Datum Logo

Post Datum

Post: Prefix meaning "after," as in Postwar, Postdate etc...

Datum: any proposition assumed or given, from whichconclusions may be drawn.

Post Datum is the University of Queensland's Visual Arts Club - Bringing up and coming artists together to show, build, learn and exhibit themselves.

DesignLanguage, each year Picks a community group to help build its exposure to the wider community, this year we chose Post Datum.

The new logo brings fresh ideas to the club with each 'bubble' representing the four facets Post Datum fosters and the colours chosen as they are the basic ones used in the printing industry and when combined (look at the bubbles as they pour down into the name "Post Datum") they make up the colour black.

Post Datum Logo

Letterhead

Business/Introduction Card

We love to support our community and this is just one of the ways we do it!.

DesignLanguage offers it's customers ongoing support when it comes to marketing, email advice is usually free. Why not let DesignLanguage help your small business with some BIG ideas?

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12Jul/100

Black will never be the new black

DesignLanguage has been designing and building websites for more than 11years now. Trends have come and gone, ideas have fallen by the wayside... Fancy fonts, Background music, pages plastered with animated gifs have gone to their rightful graves, yet one thing... one annoying, yet often overlooked design principle remains...

THE BLACK BACKGROUND!

How many businesses send you letters in black (or very dark) paper? If you can count more of them than say.. the number of cooked breakfasts you've had today, then you're doing well.

The current trend is leaning towards 'reactive colours' background colours that bring the text out

It has been tested and tested and at the end of the day, less is more, colours confuse the objective, so keep them simple and bold in your message, plain background provides room for the eye to absorb your message, knowing your target audience you should have a feel for what they would expect, when they land on your page it should produce a feeling of '' I know you and what you want '', the prospect must feel this no matter what and this can be done with simple bold print on a plain background.

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